Shopping Cart
Your cart is empty.

        We accept PayPal, Visa & Mastercard
        through our secure checkout.

                             Mastercard Visa



How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise
Your Price: $34.50 CDN
Author: Chris Taylor
Publisher: Basic Books
Format: Hardcover
# of Pages: 488
Pub. Date: 2014
ISBN-10: 0465089984
ISBN-13: 9780465089987
About the Book:

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy.  Providing portraits of the friends, writers, artists, producers, and marketers who laboured behind the scenes to turn Lucas's idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and $37 billion later, Star Wars - related products outnumber human beings, a growing stormtrooper army spans the globe, and "Jediism" has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of Star Wars -its influences and impact, the controversies it has spawned, its financial growth and long-term prospects -has never been told.

Since the first film's release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and Episode VII on the horizon, it looks like Stars Wars is just getting started.

What people say:

"[A] tour de force.... Taylor's research is staggering, and even fans who believe they know all there is to know about the film franchise will find much to learn - and savor." - Associated Press

"It's impossible to overstate the cultural, social and even political impact of Star Wars. It started as a balm for a people racked by moral confusion, a juvenile bolt hole for a nation with shattered self-esteem, but the blast wave of enthusiasm and love it inspired was to engulf the planet. Culturally speaking it is, quite simply, the Force. Chris Taylor's affectionate and hugely entertaining book tracks the phenomenon from inception to dominance and with a wry smile, asks us to 'look at the size of that thing!'" - Simon Pegg, actor and Star Wars fan

"An unconventional approach that serves to bring a spark of life that might otherwise go missing from a straightforward commercial or cinematic look at Star Wars." - Washington Post

"Here, finally, is a book that, in its very title, separates the tough from the wusses when it comes to exactly the kind of pop-culture consumption, digestion, regurgitation and entrail-reading that began with George Lucas's space fairy tale. The amusingly hyperbolic (but serious) title, with its cheerily fevered (but serious) assumption of agreement with the premise and delightfully blinkered (but serious) conviction in the importance  of the topic, distills everything one needs to know about the kind of insanely microresearched and breezily written book this is." - New York Times Book Review

About the Author:

Chris Taylor (born in Liverpool, England) is the deputy editor of Mashable, one of the world's largest independent news websites. He has covered the intersection of business and culture for two decades as a writer and editor for Time, Business 2.0, Fortune Small Business, and Fast Company. He is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism.

Related Products

William Shakespeare's The Empire Striketh Back
Your Price: $16.95 CDN
William Shakespeare's The Empire Striketh Back
Ian Doescher
William Shakespeare’s Star Wars
Your Price: $16.95 CDN
William Shakespeare’s Star Wars
Ian Doescher