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The Age of Persuasion: How Marketing Ate Our Culture

The Age of Persuasion: How Marketing Ate Our Culture
Your Price: $18.95 CDN
Author: Terry O'Reilly and Mike Tennant
Publisher: Counterpoint LLC
Format: Softcover
# of Pages: 324
Pub. Date: 2009
ISBN-10: 1582437246
ISBN-13: 9781582437248

About the Book:

Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society.

Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:

"Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between."

From the early players to the Mad Men of the 1960s and beyond, The Age of Persuasion provides an entertaining — and eye-opening — look at a world driven by marketing.

What people say:

"Terry O'Reilly and Mike Tennant blend history, stories, wisdom, hundreds of facts, and just plain fun into an original, compelling, entertaining, and insightful perspective on the impact of creative communication on our culture and on our everyday lives. It is a terrific book." — Bob Schmetterer, author of Leap: A Revolution in Creative Business Strategy

"…a lively, anecdotal primer that chronicles how advertising became, depending on whom you ask, a culture-shaping or culture-destroying $450 billion-a-year industry. O'Reilly and Tennant are advertising veterans … and their book is filled with smart and breezy tales told from an insider's perspective." — The Washington Post

About the Author:

Terry O'Reilly is the award-winning co-founder of Pirate Radio and Television in Toronto and New York. Together with Mike Tennant he created the CBC Radio series O'Reilly on Advertising and The Age of Persuasion. He lives in Toronto.

Mike Tennant is the co-creator and writer for the radio series The Age of Persuasion, and he regularly gives talks and workshops on creative communications. He lives in Kitchener, Ontario.