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Copyrights and Trademarks for Media Professionals

Copyrights and Trademarks for Media Professionals
Your Price: $37.95 CDN
Author: Arnold Lutzker
Publisher: Focal Press
Format: Softcover
# of Pages: 194
Pub. Date: 1997
ISBN-10: 0240802764
ISBN-13: 9780240802763

About the Book:

Copyrights and Trademarks for Media Professionals is for professionals and students working in all areas of media, who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice.

Copyrights and Trademarks for Media Professionals is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions. In addition, the reader will be more capable of exercising sound judgement in structuring employment and contract relationships and of acquiring and/or licensing works which are at the core of the business of communicating.

Whether it is box office favorites, news reports of special events, reruns of TV sitcoms, home videos, or scribblings on e-mail, people covet the content they own and seek new outlets for releasing it. Thus, while the channels of communication are expanding, it is what is on those channels that reflects their ultimate value. Arnold Lutzker takes the laws of Intellectual Property-copyright and trademark-and translates them into plain English, answering those puzzling questions about what can be used on the air or in print, and who really owns photographs, videos, storylines and titles.

What people say:

"Judging by the calls and letters we get from Videomaker readers, there's a serious need for a practical guide to copyright laws for video. Arnold Lutzker may have answered your queries by making legal terms understandable to the layperson in Copyrights and Trademarks for Media Professionals. Check out this book if you want to protect your intellectual property and safely use, review or parody others." — Videomaker

About the Author:

Arnold P. Lutzker is an intellectual property attorney. He has practiced copyright, trademark, unfair competition, and entertainment law for over twenty-five years. His clientele includes individuals, companies, and associations in the media, software and hardware, program production, telephony, and education. He has published many articles related to copyright and trademark in leading legal journals, has spoken at trade conferences, and authored the book Copyrights and Trademarks for Media Professionals.