About the Book:
Raise thousands of dollars for your next film with
John Trigonis is
Specialist for Film & Video and
an expert in Crowdfunding. Using
his Three Ps of crowdfunding — Pitch, Perks, and Promotion — and
enhancing them with the fourth P of Personalization, he has mentored
some of the world's top-funded campaigns.
Crowdfunding for Filmmakers
offers powerful information, tips, and tactics about how to launch a
successful film campaign by going with the flow of traditional models
utilizing today's technological and social innovations, and
augmenting each with an added personal touch. The book examines
various ways to meet and exceed one's crowd-funding
goal through chapters that home in on team building, audience
outreach, and crowd-funder etiquette, along with a section containing
case studies from successful film campaigns, as well as a few
unsuccessful ones and what they could've done to remedy their
What makes this book different
from all the other books and blog posts out there about crowdfunding?
As a crowdfunding success
–– raising $6,300 to make his award-winning short film Cerise ––
John T. Trigonis
realized that most filmmakers don't consider themselves crowdfunders,
never mind entrepreneurs, and therefore rarely take the time to
research other campaign strategies like he had done. Instead, they
navigate this brave new landscape blindfolded with only a hope and a
dream. That's why he wrote Crowdfunding for Filmmakers.
Sub-titled The Way to a Successful Film Campaign, his book is an invaluable tool to ensure a triumphant climax to a rigorous
• It's focused –– This is a book about crowdfunding for
filmmakers by a crowd-funder and a filmmaker.
• It's teeming with examples –– Filmmakers learn
crowdfunding from real life success stories that will inspire them to
be as creative with their campaign as they are with their films.
• Its advice is tightly organized into five parts ––
Crowdfunding Basics, Campaign Personalization, Community Engagement,
The Tao of Twitter, Facebook, and the Social Network, and Advanced
• It's summarized and exercised –– The end of each section
offers summary points for quick review as well as exercises to help
crowdfunders get a head start thinking about their own film
• Its "Crowd Studies" have depth –– Through an
in-depth "Trignosis," filmmakers can see which tactics used
by specific campaigns made them successful and also discover why
other promising campaigns didn't quite measure up.
• It's dedicated to steering clear of corporate jargon ––
No business speak or unfriendly jargon that can deter filmmakers from
reading a book about crowdfunding.
• Its appendix paves the way further –– Links and QR codes
to a handful of victorious campaigns, prime time pitch videos, and
helpful articles about crowdfunding promise to keep the next wave on
the path to success.
While it's especially for indie/Do-It-Yourself filmmakers,
Crowdfunding for Filmmakers can really be used by
anyone who wants to launch a crowdfunding campaign, including, but
not limited to:
• Screenwriters seeking funding for their next screenplay
• Producers of indie films, web series, and transmedia
• Actors looking to transition into the realm of
• Development executives
• Students in film school
• Teachers and professors who teach film and/or film finance
• Artists, musicians, photographers, writers, and anyone else
interested in running a successful crowdfunding campaign for their
What people say:
has been a practitioner and a teacher when it comes to crowdfunding.
This book empowers readers to turn their ideas into action and action
into money and success." — Slava Rubin,
Founder & CEO, Indiegogo
you're a crowdfunding vet or a newcomer to this funding model,
Crowdfunding for Filmmakers should be among your resources for
running a successful campaign."
— Rick Vaicius,
Founder and Executive Director, Flyway Film Festival
"Everything we learned about
#crowdfunding we learned from @Trigonis!" —
@IngeniousTheMovie, the indie film starring Jeremy Renner and
About the Author:
John T. Trigonis is
the Manager of Film and Video at Indiegogo and the author of
the book Crowdfunding for Filmmakers: The Way to a
Successful Film Campaign. A behind-the-scenes consulting machine,
he has mentored hundreds of filmmakers worldwide, helping them to
create compelling crowdfunding experiences that not only reach, but
exceed their goals.