About the book:

You've heard all the hype.

Using online social networks like Facebook, Twitter, My Space, Flikr, and YouTube to market your art business seems like a great idea. Everyone is talking about it, and the cost is free or low. But where do you start? How do you know that you are reaching the right audience? Where will you find the time to Twitter? And what the heck is a hashtag??

While its very true that social media is a great way to get in touch with your current and potential clients, learning the interface and the etiquette can be overwhelming. Furthermore, it's really easy to get lost in social media, and the return on your investment of time may not be what you’d hoped.

What you need is a plan. If you are an artist or administer an Arts Organization; have a small marketing budget; have been considering getting into social networking, or have started; but feel like you need help; then, this recently-updated guide is a must!

The spiral bound workbook covers: Basic Principles of Marketing (including touchpoints, niche, branding, and establishing 'your story'); Social Networking; (including creating a social networking marketing plan); the basics and etiquette of using E-Newsletters, Blogs, Bloggers, Facebook, Twitter, Linkedin, Photo Sharing (Flickr, Picassa, etc), and YouTube. Also, included is a Glossary, a sample social media marketing plan, and fill-in-the-blank social marketing plan worksheets.

About the Author:

Rebecca Coleman has been a freelance theatre publicist since 2001, working for companies like Touchstone, Ruby Slippers Theatre, Capilano University's Theatre Department, Presentation House, Radix and Leaky Heaven Circus. An actor, writer and producer, she is also very passionate about helping artists to be better businesspeople.