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It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be
Your Price: $12.50 CDN
Author: Paul Arden
Publisher: Phaidon Press
Format: Softcover
# of Pages: 128
Pub. Date: 2003
ISBN-10: 0714843377
ISBN-13: 9780714843377

About the Book:

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The Eighties were the adman's decade; Saatchi and Saatchi were the admen's admen; and Paul Arden was the mercurial creative spirit who gave the agency its visual character. In this small book with a big title, he offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity — all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom — all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

It's Not How Good You Are, It's How Good You Want to Be is:

• A concise guide to making the most of yourself by ad-man Paul Arden
• A pocket bible for the talented and timid to make the unthinkable thinkable and the impossible possible
• Offers insights into the value of being fired ("It means the job isn't right for you.") and why it's often better to be wrong than to be right
• An uplifting and humorous little book that gives original and logical answers to everyday questions

What people say:

"This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible." — PAPER magazine

"...a wonderfully designed manifesto of no-nonsense career advice." — USA Today

"British adman Paul Arden's semi-parodic study in self-help is as funny as it is provocative...." — Radar

About the Author:

Paul Arden (1940 – 2008) was a pre-eminent figure in British advertising in the 1970s and 1980s, and an influential author of several books on advertising and motivation, including It's Not How Good You Are, It's How Good You Want To Be. Almost completely self-educated (he left school at 16), he was a creative director for Saatchi and Saatchi at the height of their advertising might. He left in 1992 to found, with his daughter-in-law, Arden Sutherland-Dodd, a Soho film production company specializing in commercials, which won a Palme d'Or at Cannes in 1998.