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Movie Marketing: Opening the Picture and Giving It Legs
Movie Marketing: Opening the Picture and Giving It Legs
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Author: Tiiu Lukk, Foreword by Mark Litwak Publisher: Silman-James Press Format: Softcover # of Pages: 274 Pub. Date: 1997 ISBN-10: 187950538X ISBN-13: 9781879505384
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About the Book:
Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies.
This indispensable and fascinating tour of the many varied ways to market films should be of value to all independent filmmakers and anyone hoping to work in film distribution and marketing.
Movie Marketing also includes chapters on merchandising and promotions and creating trailers.
Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard’s End, Crumb, Carnosaur, Malice and Brother’s Keeper.
What people say:
"This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in an entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come." — Mark Litwak, author and entertainment attorney
About the Author:
Tiiu Lukk has worked as a journalist, a documentary filmmaker, and a public relations and marketing executive. Her work has won awards in many media, including and Emmy Award and many film festival prizes. |
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