About the Book:
This widely acclaimed International bestseller, with a new afterward by the author, is already changing the way people throughout the world think about disseminating ideas and selling products.
What is The Tipping Point? The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
In The Tipping Point author Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon. His method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.
What people say:
"A terrifically rewarding read." — Seattle Times
"A wonderful page-turner about a wonderfully offbeat study of that little-understood phenomenon, the social epidemic." — Daily Telegraph (London)
"Intriguing … Gladwell's oblique take on cultural phenomena is as accurate as it is entertaining." — New Statesman
"Gladwell packs a huge amount of data and extrapolation into an admirably clear and concise book." — The Times (London)
"A fascinating book that makes you see the world in a different way." — Fortune
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide." — San Francisco Chronicle
"As a business how-to, 'The Tipping Point' is truly superior, brimming with new theories on the science of manipulation." — Time Out
About the Author:
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.