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TV Commercials: How to Make Them or How Big Is the Boat?
TV Commercials: How to Make Them or How Big Is the Boat?
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Author: Ivan Cury Publisher: Focal Press Format: Softcover # of Pages: 236 Pub. Date: 2005 ISBN-10: 0240805925 ISBN-13: 9780240805924
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About the Book:
A comprehensive guide to production techniques for making commercials.
Understanding how commercials are made is the key to doing it right. TV Commercials: How to Make Them is a step-by-step guide by Ivan Cury on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client.
TV Commercials: How to Make Them outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
• Learn to make more effective commercials on any budget
• Explains dynamics between client, agency, and producer
What people say:
"This book is a step-by-step guide to creating a commercial from a production perspective." — Millionaire Blueprints
About the Author:
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he teaches in the broadcasting program. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA. |
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