Limited Quantities - Out of Print
About the Book:
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists—get their messages out, in good times and bad.
His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR. If your public's perception doesn't match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes—you need help. Bragman shows how to:
• Understand your real target audience
• Respect what the media needs and wants
• Give memorable interviews, even during a crisis
• Handle the new challenges of the Internet age
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you're trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman's insights and experience.
What people say:
"At the end of the seventh day, God realized he needed a publicist. So God made a couple of calls. Everybody recommended Howard Bragman. The rest is history." — Steve Tisch, Academy Award-winning producer
"Howard Bragman is uniquely skilled in navigating the always-treacherous combat zone between the press and the stars or corporate players. And he has a few purple hearts to show for it." — Peter Bart, Editor and Chief, Variety, author
About the Author:
Howard Bragman has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades.