About the Book:

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers — creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Drawing on research from around the world, A Whole New Mind: Why Right-Brainers Will Rule the Future charts the rise of right-brain thinking in modern economies and describes the six abilities individuals and organizations must master in an outsourced, automated age.

Lawyers. Accountants. Computer programmers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities — inventiveness, empathy, meaning — predominate.

Artists are not unlike the rest of society in that what we strive to do is design solutions to problems. Corporations have problems to solve as well. But rather than trying to think up new products or ways to cut costs, artists grapple with other design issues — and in many ways, more complex ones. How can I use these paints to express joy? What words can I string together that will make the reader weep at their beauty? How can I sing this note to convey pain and grief? That's the argument at the centre of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

A Whole New Mind is a long-running New York Times bestseller that has been translated into 24 languages. In this insightful and entertaining book, which has been translated into 24 languages, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six fundamentally human abilities on which professional success and personal fulfilment now depend, and includes a series of hands-on exercises culled from experts around the world to help you master the necessary abilities. This book will change not only how you see the world but how you experience it as well.

What people say:

"Will give you a new way to look at your work, your talent, your future." — Worthwhile magazine

"Very important, convincingly argued, and mind-altering." — Po Bronson, successful novelist and prominent writer of narrative nonfiction

"Wow! This is not a self-help book. It's way more important than that." — Seth Godin, best-selling author, entrepreneur, and public speaker

About the Author:

Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestseller A Whole New Mind. His books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host and co-executive producer of Crowd Control, a television series about human behaviour on the National Geographic Channel. He lives in Washington, DC.