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A Whole New Mind: Why Right-Brainers Will Rule the Future
A Whole New Mind: Why Right-Brainers Will Rule the Future
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Author: Daniel H. Pink Publisher: Riverhead Books Format: Softcover # of Pages: 304 Pub. Date: 2006 Edition: Updated with new material ISBN-10: 1594481717 ISBN-13: 9781594481710
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About the Book:
The future belongs to a
different kind of person with a different kind of mind: artists,
inventors, storytellers —
creative and holistic "right-brain" thinkers whose
abilities mark the fault line between who gets ahead and who doesn't.
Drawing on research from around
the world, A Whole New Mind:
Why Right-Brainers Will Rule the Future
charts the rise of right-brain thinking in modern economies and
describes the six abilities individuals and organizations must master
in an outsourced, automated age.
Lawyers. Accountants. Computer
programmers. That's what our parents encouraged us to become when we
grew up. But Mom and Dad were wrong. The future belongs to a very
different kind of person with a very different kind of mind. The era
of "left brain" dominance, and the Information Age that it
engendered, are giving way to a new world in which "right brain"
qualities — inventiveness, empathy, meaning — predominate.
Artists are not unlike the rest
of society in that what we strive to do is design solutions to
problems. Corporations have problems to solve as well. But rather
than trying to think up new products or ways to cut costs, artists
grapple with other design issues —
and in many ways, more complex ones. How can I use these paints to
express joy? What words can I string together that will make the
reader weep at their beauty? How can I sing this note to convey pain
and grief? That's the
argument at the centre
of this provocative and original book, which uses the two sides of
our brains as a metaphor for understanding the contours of our times.
A Whole New Mind is a
long-running New York Times bestseller that has been translated into
24 languages. In this
insightful and entertaining book, which has been translated into 24
languages, Daniel H. Pink
offers a fresh look at what it takes to excel. A Whole New
Mind reveals the six
fundamentally human abilities
on which professional success and personal fulfilment
now depend, and includes a series of hands-on exercises culled from
experts around the world to help you
master
the necessary abilities. This book will change not only how you see
the world but how you
experience it as well.
What people say:
"Will
give you a new way to look at your work, your talent, your future."
— Worthwhile
magazine
"Very
important, convincingly argued, and mind-altering."
— Po Bronson,
successful novelist and prominent writer of
narrative nonfiction
"Wow! This is not a self-help
book. It's way more important than that." — Seth Godin,
best-selling author, entrepreneur, and public speaker
About the Author:
Daniel H. Pink is the author
of five provocative books — including three long-running New York
Times bestseller A Whole New Mind. His books have been
translated into 34 languages and have sold more than 2 million copies
worldwide. He is also host and co-executive producer of Crowd
Control, a television series about human behaviour on the
National Geographic Channel. He lives in Washington, DC. |
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