About
the Book:
Brands and Bulls**t is the first branding book written
exclusively for today's marketers and entrepreneurs to provide
insights and tools on how to purposely create a digital brand. It's
about time. Digital marketers have all the online tools ever imagined
to create marketing campaigns for their brands. But they lack the
branding knowledge to excel as brand experts.
Brands and Bulls**t: Excel at the Former and Avoid the
Latter strips away the mystery of branding and gives you a
branding primer necessary for every digital marketer or entrepreneur.
The kind of brand that ultimately creates such a powerful "feeling"
in a customer's "mind and gut" that they feel there is no
substitute for your product or service. This branding book offers you
the insight and tools to learn how to excel at branding. It is filled
with over twenty years of expertise working with some of the best
brands and branding experts in the world. Add wisdom, knowledge and
value to your marketing or startup career. In an enlightening
two-hour read you'll learn how to:
• Understand what branding in a digital world really
means-Learn how to create a powerful brand that creates a customer
"feeling"
• How to quickly create a brand plan
• Create specific brand strategies that really work in the
marketplace
• Review ten possible brand strategies and understand their
potential
• Understand how positioning and category ladders work and why
• To utilize tools like brand decision trees to simplify
complex brand choices
• Create a branding strategy for a client or company that
targets a blue ocean
This is the ONE book every digital marketer needs to read. And you
definitely need to understand the difference between branding and
bullshit. Don't just be a digital marketer, become a brand expert.
Increase your value and architect great brands.
What people say:
"For any digiital marketer,
strategist, creative or communicator in today's
business world. Read this book." — Tom
Suiter,
Co-Founder
of
Enjoy,
and former Creative Director at Apple
"Brands and Bulls**t
should be mandatory reading for every online marketer."
— Thom McElroy,
Co-Founder
of
Volcom,
an icon in the Surfwear Industry
About the Author:
Bernhard Schroeder is the
Director of the Lavin Entrepreneurship Center Programs at San Diego
State University and he oversees all of the centers undergraduate and
graduate experiential programs. He has worked with hundreds of
start-ups in San Diego, on and off the campus, is a strategic advisor
to several start-ups, is quoted frequently in both local and national
media and has spoken at TEDx events.