About the Book:

What makes a theatre company successful? Lisa Mulcahy poses the question to leaders from nineteen of America’s most diverse and vital theatre companies from the recent past and present, and offers answers in Building the Successful Theater Company. Producers, stage managers, directors – anyone dreaming of running a theater troupe – will benefit from the practical guidance, amusing anecdotes, and sincere advice in this peek behind the curtains of the often difficult, always seductive, profession of theater.

With five additional companies profiled in this fully revised third edition, Building a Successful Theater Company features:

• The LABrynth Theater Company
• New Paradise Laboratories
• National Theatre of the Deaf
• Shotgun Players
• Asian-American Theatre Company
• Steppenwolf Theater Company
• The Pasadena Playhouse
• La Jolla Playhouse
• Chicago City Limits
• Berkeley Repertory Theatre
• Arena Stage’s The Living Stage Theatre Company
• Mixed Blood Theatre Company
• Horizons Theatre
• Wheelock Family Theatre
• L.A. Theatre Works
• A Traveling Jewish Theatre
• Jean Cocteau Repertory
• Bailiwick Repertory
• New Repertory Theatre

New chapters cover funding and financial aspects, maximizing a company's potential through powerful social media use, and creating successful partnerships by teaming up with corporate sponsors and establishing artistic collaborations. Stage veterans reveal advice on everything from locating performance space, to developing a business plan, to and rehearsing and publicizing productions in this invaluable guide to creating or growing a theatre company.

About the Author:

Lisa Mulcahy is a theater teacher, director, performer, and multimedia writer. Her articles have been published in such magazines as Stage Directions, Teaching Theatre, Marie Claire, Glamour, and Seventeen. She lives in New York City.