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Competing in the Age of Digital Convergence

Competing in the Age of Digital Convergence
Your Price: $50.00 CDN
Edited by: David B. Yoffie
Publisher: Harvard Business School Press
Format: Hardcover
# of Pages: 464
Pub. Date: 1997
ISBN-10: 0875847269
ISBN-13: 9780875847269

About the Book:

The essays in Competing in the Age of Digital Convergence examine the consequences of digital convergence on the participating companies and industries, their internal capabilities, the products and services they produce, and the way they compete. In the process, the authors reveal that the key to success for companies in this new environment will not be to engineer big technological breakthroughs or to execute grand acquisitions. Instead, the winners will be those companies that develop innovative products and services by creatively combining existing technologies with new managerial approaches.

Competing in the Age of Digital Convergence features contributions from scholars at institutions including the Harvard Business School, Stanford, and MIT as well as senior managers at Intel, IBM, and Mercer Management Consulting. Drawing lessons from their own and other leading companies of the information age, including Silicon Graphics, Sun Microsystems, and Microsoft, the authors explore the dynamics of the rapidly evolving digital environment.

These timely essays selected by editor David B. Yoffie place the computer industry in historical perspective; address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; and examine the managerial challenges facing companies in rapidly changing hardware and software environments, particularly around issues of product and process development and interfirm alliances.

About the Editor:

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration and Senior Associate Dean, Chair, Executive Education at Harvard Business School. His writings on business strategy and technology have been widely published. Professor Yoffie is the author or editor of eight books, including Competing in the Age of Digital Convergence.