About the Book:
The Father of Guerrilla Marketing, Jay Conrad Levinson,
changed marketing forever when he unleashed his original arsenal of
marketing tactics for surviving the advertising jungle on a
shoestring budget. And now, Levinson and online marketing masters
Mitch Meyerson and Mary Eule Scarborough once again
show you how to beat the odds by combining the unconventional,
take-no-prisoners Guerrilla Marketing approach with today’s
ultimate marketing weapon — the Internet.
In Guerilla Marketing on the Internet you will learn how to use the internet Guerrilla style. Level the playing
field, and achieve greater online visibility. Boost traffic to your
website. Convert visitors into paying clients. Capture and keep your
market share, and create multiple income streams — all while saving
time and money!
Guerilla Marketing on the Internet is a complete guide the includes:
• The 10 most effective Guerrilla strategies
• Case studies of the five greatest online Guerrilla Marketing
campaigns
• How to create a high-impact website on a budget
• Low-cost tactics for maximizing traffic
• The 12 biggest internet marketing mistakes and how to avoid
them
• Creative tactics and cutting-edge tools that inspire
customers to take action
• Essential information on cutting-edge technology
About the Author:
Jay Conrad Levinson is the author of more than 30 Guerrilla
Marketing books as well as 24 other business books. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, his Guerrilla
concepts have influenced marketing so much that today his books
appear in 37 languages and are required reading in many MBA programs
worldwide.
Mitch Meyerson is the founder of Guerrilla Marketing
Coaching, author of 7 other books and a leading internet marketing
expert.
Mary Eule Scarborough is a former Fortune 500 marketing
executive and independent marketing consultant.