About the Book:

According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product.

Managing Your Band is one of the most comprehensive books available. Covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.

Use this book as a helpful reference for: touring, publicity, contracts, marketing, trademarks, copyrighting, enhancing creativity and much more.

What people say:

"…the best book on personal management out there." — James Progris, Music Business Professor at University of Miami

"…a good teaching text and a layman's answer to the band's business operations." — Donald Groder, Chair of the Music Business/Management Department at Berklee College of Music

About the Author:

Dr. Stephen Marcone graduated from Syracuse University with a B.A. and a Masters in Music. He also holds a Ph.D. in Instructional Design and is Director of Music Graduate Studies and Professor of Music at William Paterson University in Wayne, New Jersey. He regularly lectures on rock and roll and the music industry.

A trumpet player, Marcone toured with his own band, Jam Factory, in the 1960s, opening for headliners such as Jimi Hendrix and Janis Joplin, and recording for Epic Records.

The author of Managing Your Band, Marcone has contributed articles to the Journal of the Music and Entertainment Industry Educators Association and Educational Communication and Technology Journal. He has also written for In-Concert Magazine, Musician Magazine and Music Educators Journal.