About the Book:

In The Kickstarter Handbook you will learn all the strategies of an effective crowdfunding campaign, the perils and pitfalls that have dashed dreams, and what to do in a best-case scenario.

So you want to produce a short film. Or the next must-have fashion item. Or manufacture a revolutionary tool to change the way we live. There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent.

Enter Kickstarter.com — a phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses. On Kickstarter, it's not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more — a Joan Didion documentary raised $221,135 and the Veronica Mars movie raised $5.7 million! Want a piece of the action? All you need is a great idea — and The Kickstarter Handbook.

Business journalist Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online and raised — no kidding — at least $100,000 on Kickstarter. Through their voices, you'll explore all the strategies of a successful Kickstarter campaign. You'll learn what you should set your target funding at, the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, the secrets of irresistible Kickstarter "rewards," and even how to set your pledge options. You'll also discover what to do in a best-case scenario — when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. The Kickstarter Handbook covers every step you need to know to be one of them.

What people say:

"...a quick-to-read reference that will help any reader gain a fairly deep understanding of the world of crowdfunding." — Deseret News

About the Author:

Don Steinberg is an American business journalist who has written for New Yorker, GQ, Harper's, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.