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The Visual Story: Creating the Visual Structure of Film, TV and Digital Media

The Visual Story: Creating the Visual Structure of Film, TV and Digital Media
Your Price: $48.95 CDN
Author: Bruce Block
Publisher: Focal Press
Format: Softcover
# of Pages: 298
Pub. Date: 2008
Edition: 2nd
ISBN-10: 0240807790
ISBN-13: 9780240807799

About the Book:

If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book!

Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure.

The Visual Story offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, or multimedia work. An understanding of the visual components will serve as the guide to strengthening the overall story.

The Visual Story divides what is seen on screen into tangible sections: contrast and affinity, space, line and shape, tone, color, movement, and rhythm. The vocabulary as well as the insight is provided to purposefully control the given components to create the ultimate visual story. For example: know that a saturated yellow will always attract a viewer's eye first; decide to avoid abrupt editing by mastering continuum of movement; and benefit from the suggested list of films to study rhythmic control. The Visual Story shatters the wall between theory and practice, bringing these two aspects of the craft together in an essential connection for all those creating visual stories.

The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future.

Key Features:
• Now in full color!
• Written by Bruce Block, a renowned producer, visual consultant, and teacher who has the production credentials to write this definitive guide
• The material in this books applies to any kind of visual story, including films, animated pieces, video games, and television

What people say:

"Bruce Block has a unique knowledge and understanding of the visual structure of film. 'The Visual Story' is the only book of its kind. it will teach you to become a better storyteller through the use of visuals." — Nancy Meyers, Director of Something's Gotta Give and The Holiday

"Bruce Block masterfully deconstructs visual storytelling. Exposure to this material is essential for all students of cinema. This book will make you a better filmmaker." — American Film Institute, (AFI)

"No matter what kind of visual storyteller you are, whether a filmmaker, photographer, or graphic designer, Bruce Block explains how visual narrative works in a way that is clear and accessible." — David Pagani, Creative Director-On Air, DIRECTV

"Bruce Block is legendary in the field of broadcast design. His profound insight into the art of visual storytelling will forever change the way you work." — Dan Pappalardo, Executive Creative Director/Partner, Troika Design Group

"I spend much of my time in pre-production quoting Bruce Block to my cinematographers, production designers, costume designers, and editors. In all my years in the business I've never found a clearer more useful articulation of film grammar." — Jay Roach, Director of Austin Powers, Meet the Parents and Meet the Fockers

"You hold in your hand a key to understanding the complex and ever changing world of modern cinema." — Charles Shyver , Director of Alfie, Father of the Bride I & II, and Baby Boom

"Bruce Block's in-depth understanding of Visual Structure is inspirational to those working in animation. This reference source is invaluable and essential for any artist." — Walt Disney Television Animation

"I think every cinematographer-in-training should read this book. It will teach them how important collaboration with others in the crew is by having an overall concept of all that goes into the creation of the Visual Story." — Rexford Metz, ASC

"His book is a sort of Elements of Style for filmmakers, and any screenwriter, director or cinematographer with a point of view will find a great deal of creative inspiration in The Visual Story's guide to the fundamentals of the craft…. The Visual Story makes the very convincing argument that all of these media require precise, motivated visual designs in order to be effective - and that having a point to make or a story to tell is only half the battle." — American Cinematographer

"In a great story - and in a great speech - there is ebb and flow, there is silence and there may be thunder…. In a wonderful book about the power of the visual in storytelling by Bruce Block (The Visual Story: Creating the Visual Structure of Film, TV, and Digital Media), the author uses these three basics of story - Exposition, Climax, Resolution - to show the link between visual structure and story structure." — Garr Reynolds, Presentation Zen

About the Author:

Bruce Block's expertise is in demand, and he gives seminars at the American Film Institute, PIXAR Studios, Walt Disney Feature and Television Animation, Dreamworks Animation, Nickelodeon Animation Studios, Industrial Light & Magic and a variety of film schools in Europe.