About the Book:

Although finding work in the broadcast industry is a daunting task, getting the information necessary to launch an effective job search doesn't have to be. This Business of Broadcasting by Leonard Mogel provides all the necessary industry background and career advice needed for you to secure an entry-level position or to make a mid-career job change in television or radio.

Individual chapters present broad overviews of each segment of the broadcast industry, then go behind the scenes to provide insider's information on such topics as programming, developing formats, and reaching advertisers. For each field, specific job functions and salaries are discussed. Also presented is invaluable advice on breaking into the business and where to go to learn about career opportunities, as well as more job-hunting information.

In addition, boxed features are found throughout the book. Career Tips offers useful information on such topics as the FCC, videojournalism, writing for television, job websites for sports broadcasting, and moving up the ladder in radio. Up Close provides brief profiles of men and women who have pursued successful and fulfilling careers in the broadcast industry.

From the broadcast and cable networks, affiliates, and Public Broadcasting System to radio formats, sales, ratings, and syndication, This Business of Broadcasting covers the broadcast industry with the scope and depth offered nowhere else.

What people say:

"This Business of Broadcasting is as comprehensive as it gets. All the terrific detail makes it an encyclopedia for students, professors, and professionals. Students cannot complete a study of the radio-television industry without studying this book. Professors cannot teach without it. It's as important as owning a television set." — Kent S. Collins, Chairman, Broadcast News Department, The Missouri School of Journalism

"Our business is changing so fast that most authors wouldn't even try to make a 'snapshot' of the industry in book form. But Len Mogel captures the past, present, and future in This Business of Broadcasting. His assessment of the industry is dead-on. More than a career book, Mogel's text runs the gamut from stories about historical personalities to practical Websites. This book has it all!" — Nancy Carlson, Chair, Department of Telecommunications, Ball State University

"This Business of Broadcasting is the most current and comprehensive look at the industry available today. It's thoroughly researched and up-to-date, and it's certainly an invaluable resource for anyone who's considering a career in this ever-changing business." — Larry Gerber, Editor in Chef, Emmy Magazine, Academy of Television Arts & Sciences

About the Author:

Leonard Mogel is the author of 8 books in the communication and media fields. He has also served as an adjunct professor of communications at New York University.