About the Book:
The never-before-told story of Pixar's rocky
start and improbable success.
"Hi, Lawrence?" the caller asked. "This
is Steve Jobs. I saw your picture in a magazine a few years ago and
thought we'd work together someday."
After
Steve Jobs was unceremoniously
dismissed from Apple in the early 1990s and was struggling with NeXT,
he turned his attention to a little-known graphics company that he
owned called Pixar. One day, out of the blue,
Steve Jobs
called
Lawrence Levy, a Harvard-trained lawyer and executive
to whom he had never spoken before. He hoped to persuade Levy to help
him pull Pixar back from the brink of failure.
Because
movies like Toy Story, Finding Nemo, and Monsters, Inc., are now
considered modern-day classics, it's hard to remember just how
turbulent Pixar's first years were. But when Lawrence Levy was
recruited by Pixar chief Steve Jobs in 1994, the animation
studio was bleeding cash. What
Levy found was a company on the verge of failure. Unique structural challenges seemed to
block any easy avenue to taking the company public, and a skeptical
staff eyed their enigmatic boss with mistrust and resentment. To Pixar and
Beyond is the extraordinary story of what happened next: how
Steve Jobs and Lawrence Levy concocted and pulled off a
highly improbable plan that transformed Pixar from a money-losing graphics company into a multibillion-dollar Hollywood entertainment studio.
In what reads like an IPO thriller, Lawrence
Levy, who served as the struggling company's chief financial
officer, details both his professional and personal journey in To
Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make
Entertainment History. Set in the worlds of Silicon Valley and
Hollywood, he takes you inside Pixar, Disney, law firms, and
investment banks. It provides a masterful, up-close, firsthand
account of how Pixar rose from humble beginnings, how it made
creative choices, what it was like to work so closely with Steve
Jobs, and how Pixar's story offers profound lessons that can
apply to many aspects of our lives.
What people say:
"What
a delightful book about the creation of Pixar from the inside. I
learned more about Mr. Jobs, Pixar and business in Silicon Valley
than I have in quite some time. And like a good Pixar film, it'll put
a smile on your face." — Andrew
Ross Sorkin
"I
love this book! I think it is brilliant. Of course I am biased, but
even so, I think people will love this story, one they didn't even
know existed. And Lawrence has told it beautifull."
— Ed
Catmull,
Co-Founder and President Pixar Animation, President Disney Animation
"An
epic tale of Levy's quest to balance the competing interests of the
quiet artists and technologists who created Toy Story and the
mercurial entrepreneur who controlled their professional fates."
— Fortune Magazine
"This is the
gripping story of how through hard work, vision, and a devotion to
excellence, tiny Pixar transformed itself into a Hollywood
powerhouse. But it is also something more: a wonderful buddy story –
between Levy and Steve Jobs – and how their friendship and
partnership transformed them both." — William D. Cohan,
bestselling author of House
of Cards and Money
and Power
About the Author:
Lawrence Levy is a former Silicon Valley
attorney and business executive who was personally recruited by Steve
Jobs in 1994 as CFO and member of the Office of the President of
Pixar Animation Studios. He was responsible for Pixar's business
strategy and IPO and later joined Pixar's board of directors. He
left corporate life to study Eastern philosophy and meditation and
their relevance to modern life, and now writes and teaches on this
topic. Originally from London, he earned degrees from Indiana
University and Harvard Law School, and lives in Palo Alto,
California.