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TV Commercials: How to Make Them or How Big Is the Boat?

TV Commercials: How to Make Them or How Big Is the Boat?
Your Price: $74.25 CDN
Author: Ivan Cury
Publisher: Focal Press
Format: Softcover
# of Pages: 236
Pub. Date: 2005
ISBN-10: 0240805925
ISBN-13: 9780240805924

About the Book:

A comprehensive guide to production techniques for making commercials.

Understanding how commercials are made is the key to doing it right. TV Commercials: How to Make Them is a step-by-step guide by Ivan Cury on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client.

TV Commercials: How to Make Them outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

• Learn to make more effective commercials on any budget
• Explains dynamics between client, agency, and producer

What people say:

"This book is a step-by-step guide to creating a commercial from a production perspective." — Millionaire Blueprints

About the Author:

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he teaches in the broadcasting program. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.