Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists—get their messages out, in good times and bad.

His book Where's My Fifteen Minutes? won't make anyone famous overnight, but it will help you understand the changing world of today's PR. If your public's perception doesn't match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes—you need help. Howard Bragman shows you how to:

He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you're trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman's insights and experience.

What people say:

"At the end of the seventh day, God realized he needed a publicist. So God made a couple of calls. Everybody recommended Howard Bragman. The rest is history." — Steve Tisch, Academy Award-winning producer

"Howard Bragman is uniquely skilled in navigating the always-treacherous combat zone between the press and the stars or corporate players. And he has a few purple hearts to show for it." — Peter Bart, Editor and Chief, Variety, author

About the Author:

Howard Bragman is an American crisis manager and public relations practitioner, who has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. He founded a strategic media and public relations agency, Fifteen Minutes, in 2005.