About the Book:

Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies.

Movie Marketing is an indispensable and fascinating tour of the many varied ways to market films. This book should be of value to all independent filmmakers and anyone hoping to work in film distribution and marketing.

Movie Marketing also includes chapters on merchandising and promotions and creating trailers. Among the independent films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.

What people say:

"This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in an entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come." — Mark Litwak, author and entertainment attorney

About the Author:

Tiiu Lukk has worked as a journalist, a documentary filmmaker, and a public relations and marketing executive. As a foreign correspondent in southern Africa, she reported news for ABC television and radio, the Washington Star, the Hearst Newspapers, and African Report magazine. Her work has won awards in many media, including as Emmy Award, many film festival prizes, and the Western Publishing Association Award for Best Specialty Magazine.