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Movie Marketing: Opening the Picture and Giving It Legs
Movie Marketing: Opening the Picture and Giving It Legs
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Author: Tiiu Lukk Foreword by: Mark Litwak Publisher: Silman-James Press Format: Softcover # of Pages: 274 Pub. Date: 1997 ISBN-10: 187950538X ISBN-13: 9781879505384
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About the Book:
Movie Marketing demystifies complex marketing issues,
profiling marketing strategies for films of widely varying budgets,
genres, and intended audiences through the words of the marketers and
distributors (and occasionally filmmakers) responsible for developing
and implementing these strategies.
Movie Marketing is an indispensable and fascinating tour of
the many varied ways to market films. This book should be of value to
all independent filmmakers and anyone hoping to work in film
distribution and marketing.
Movie Marketing
also includes chapters on merchandising and promotions and creating
trailers. Among the independent films profiled are Four
Weddings and a Funeral, Pulp
Fiction, The
Brothers McMullen, Goldeneye,
Hoop Dreams,
Welcome to the Dollhouse,
Howard's End,
Crumb, Carnosaur,
Malice and
Brother's Keeper.
What people say:
"This book not only reveals a
great deal of inside information on distributor strategies and their
marketing expenditures, but does so in an entertaining fashion. It is
destined to be required reading in Hollywood executive suites as well
as a primer in film and business schools for many years to come."
— Mark Litwak, author and entertainment attorney
About the Author:
Tiiu Lukk has worked as a journalist, a documentary
filmmaker, and a public relations and marketing executive. As a
foreign correspondent in southern Africa, she reported news for ABC
television and radio, the Washington Star, the Hearst Newspapers, and
African Report magazine. Her work has won awards in many media,
including as Emmy Award, many film festival prizes, and the Western
Publishing Association Award for Best Specialty Magazine.
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