About the Book:

It's not about plot points! It's not about structure! It's not about character! It's about EMOTION! Advanced dramatic techniques to attract, engage, and fascinate the reader from beginning to end, which is all about the craft of storytelling.

There are three kinds of feelings when reading a story – boredom, interest, and WOW! To become a successful writer you must create that WOW! feeling on as many pages as possible, and this requires writing that engages the reader emotionally.

In his best-selling 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explores the working habits of A-list Hollywood scribes. With Writing for Emotional Impact, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows.

Karl Iglesias not only encourages you to deliver emotional impact on as many pages as possible, in Writing for Emotional Impact he shows you how – offering you hundreds of dramatic techniques to take your writing to the professional level.

You'll learn:
• Over 40 techniques to humanize a character for instant empathy.
• The seven essential storytelling emotions and over 70 techniques to create them.
• Over 50 ways to craft powerful scenes, including the Emotional Palette.
• Over 30 techniques to shape your words and energize your narrative description.
• The most common dialogue flaws and fixes for each.
• Over 60 techniques to craft dynamic dialogue that snaps, crackles, and pops off the page.

About the Author:

Karl Iglesias is an American screenwriter, sought-after script doctor, author, award-winning UCLA instructor, and story consultant, specializing in the reader's emotional response to the written page. He helps writers, filmmakers, producers and advertising executives craft better stories that connect emotionally with an audience.